The Importance of Value to Customers in 2025

In today’s marketplace, the importance of value has taken on new meaning. Customers are looking for more than just discounts—they expect relevant, personalized experiences that feel effortless. This shift is especially clear in Episode 185 of the Commerce Code Podcast, where Chrissy Maitland, General Manager of Rakuten Card Linked Offers (RCLON), shares what businesses need to know in 2025 and beyond.

Value Isn’t Just About Price Anymore

Customer expectations are rising. Brands that understand what value really means—ease, relevance, and personalization—are winning loyalty. Chrissy Maitland points to card-linked offers as one of the most effective ways to meet those expectations in a seamless, tech-driven way.

Why Card-Linked Offers Are a Smart Value Strategy

Platforms like Rakuten Card Linked Offer Network enable personalized, performance-based marketing by linking rewards to customers’ existing payment cards. The result? Brands deliver value directly at checkout—without friction.

Agility Is Part of Delivering Value

With ongoing economic uncertainty, adaptability matters. CLOs offer brands the flexibility to tailor incentives based on customer behavior, market conditions, or campaign performance—without overspending.

Merchants and Financial Institutions Can Work Smarter Together

CLOs empower merchants to tap into banking audiences and reward cardholders in ways that feel native and timely. It’s a strategic way to reinforce trust and loyalty while driving measurable results for both parties.

Final Thoughts

In 2025, value is about more than cost—it’s about delivering meaningful experiences that meet people where they are. Platforms like RCLON help brands and financial institutions do just that, while staying efficient and performance-driven.

🎧 Listen to the full episode here
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